| Welcome to this edition of NewLevel Group's E-Newsletter. We hope that the information in this issue helps you and your organization take the next step… Sincerely, NewLevel Group | In this issue: |
| | | Do you know your DA from your SPA?
Whether you are a wine sales novice or expert, NewLevel Group's Wine Sales Glossary developed by industry pros Michelle Rowell, Kathleen Meek, and Jack Stuart will help you keep your acronyms straight. Read more
| | | Steps to Naming Your Brand.
There are many scenarios requiring a new name from starting a business or re-naming an existing one, to launching a new product or creating a brand line extension. Although the questions will vary slightly depending upon the scenario, the process remains the same. Read Lisa Toller's article, "What's In a Name?" to understand the steps to creating a name that connects with your audience. Read more
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| Celebrate with The AIWF in Sonoma on April 16th.
The American Institute of Wine & Food is holding its 15th annual Gala Dinner and Rare Wine & Lifestyle Auction on April 16, 2005 at the Lodge at Sonoma. Bidders will be able to choose from many sought-after wines including Shafer, Pillar Rock, Dalla Valle, Château Margaux, Caymus Special Selection, and Vineyard 29, as well as one-of-a-kind finds like a complete set of Julia Child First Edition cookbooks, autographed by the late Julia Child, one of The AIWF's founders, and a one-week stay at a private estate in Tuscany. Read more
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